John E Baum

Providing CFO services and Business Transition Services in Orlando, Florida


About John

John E Baum

Orlando, FL CFO

24 Years of Experience

Direct Contact

office 407-269-7490


University of Virginia, Darden School MBA

University of Missouri, BSBA

Certificates & Licenses:


FENG - Charlotte NC, Raleigh NC , Orlando FL Chapters

Contact John Baum and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™

John’s Bio

Mr. Baum is a successful business executive with 36 years experience. He has a University of Virginia MBA, holds a BSBA degree in accounting, and passed the CPA exam. Born in St. Louis, MO he graduated from the University of Missouri in 1976 with a BSBA degree in accounting. Having worked his way through college at various jobs including working restaurants, construction and as an internal auditor intern with McGraw Edison's Small Toll and Appliance Division (toastmaster toasters and Black and Decker hand tools), upon graduation he joined the Missouri State Auditors Office, where John Ashcroft served as the State Auditor.

In November 1976 he passed the Missouri CPA exam on his first sitting (less than 3% of candidates pass in one sitting). In 1977 he enrolled at the University of Virginia's Darden Graduate School of Business and completed his MBA. In 1979 he began working with Amoco Corporation in Chicago, IL joining their chemical division as a budget analyst. In 1980, Amoco acquired Cyrus Mines Corporation, which was based in Los Angeles, re-named it Amoco Minerals, and moved it to Denver, CO.

In 1981 he relocated to Denver as a part of Amoco's new mining group. Amoco eventually spun-off its minerals company, creating Cyprus Minerals Company in 1985. Over the course of the next 12 years he served in various corporate and field capacities with Cyprus, eventually rising through the coal division's finance/sales and marketing/business development areas and led Cyprus Coal's acquisition of Oakbridge Pty Limited. Based in Sydney, Australia, Oakbridge was Australia's fourth largest coal producer, serving domestic and export markets in Japan, Korea, Thailand, and the Middle East. This publicly listed Australian coal mining company also had interests in port operating facilities in Singapore and Australia; inland container trucking operations; sapphire mining; gem processing facilities in Sri Lanka, and ship management services for supertankers and cape sized cargo vessels.

During his three years in Sydney, serving as the company's CFO and Deputy Chairman, he financed and completed a major expansion program, sold off non-core assets, increased sales 50 percent, took a breakeven company to $100 million of annual income, and eventually took the public company private. In 1995 he left Cyprus following its merger with Amax Coal and returned to the U.S. In 1997 Mr. Baum joined AEI Resources, a small family owned coal mining company based in Ashland, KY as its CFO. This company was owned by four brothers, and Mr. Baum was brought in as part of the management team given the objective of helping to re-position the company.

Over the course of 14 months AEI completed the acquisition of 12 companies, including Zeigler Coal Holding (a NYSE listed company) and increased its production volume 10 fold taking it from number 20 to number 4 in the US coal mining industry. Sales increased from $200 million to over $1.2 billion annually while cash flow went from minus $60 million annually to a positive $250 million. Over the course of a 35 year career, Mr. Baum has led/participated in over 30 M&A deals comprising over $2 billion in transaction values; managed a $1 billion Australian foreign exchange hedging program, raised $2 billion in financing for various projects and deals, served on corporate boards of publicly listed companies, has lived overseas and managed corporate relationships on 6 continents. He has full CFO experience with responsibility for finance, treasury, controller, budgeting, planning, tax, public relations, legal, human resources, and information systems. Uniquely, he has done this for two public companies on two continents.

In 2000, Mr. Baum transitioned out of his corporate role, providing certain retained consulting services. Following the death of his parents in 2002, Mr. Baum became involved in certain family owned businesses and relocated to Laurinburg, NC. He eventually disposed of them in 2009 to focus on running a CFO services firm and is transitioning to the Orlando area. Mr. Baum re-committed his life to Christ in 2007 after a 40 year absence and served as a Deacon and Chair of various committees at his church. He and his wife Kitty have 5 children. They enjoy RV'ing, like fly fishing, and you may find them along the Frying Pan River in the spring or at the headwaters of the Elk River in the fall.

Industries Served - Primary Coal, copper, gold, lead/zinc, sapphire, molybdenum, talc, clay, industrial minerals, oil and gas, chemicals, polymers and plastics, tool and appliance manufacturing, government entities - city/state, financial and business consulting. Industries Served - Secondary Utilities, steel mills, trucking and container operations, port facilities - both dry bulk and container, ship management, tug operations, inland river barge operations, railroads, wire and cable extrusion processing, smelting facilities, cement operations, resin processing for ink manufacturing, large machinery equipment manufacturing, construction, airports, restaurants, consumer financial services, convenience stores, paper products, environmental projects involving water management, waste management, particulate and trace metals management, along with service industry. Financial Skills Audit, accounting, budgeting, planning and analysis, strategic planning, economics, public relations, capital raising, mergers and acquisitions, company valuations, deal structuring, information systems, treasury operations, currency hedging, turnarounds, change management. Computer System Experience - Oracle, Mincom, PeopleSoft, Great Plains, IBM OS, Quick Books, Microsoft Excel and Office products.

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Recent Articles

Aug 2John Baum

Seven Criteria Buyers Look for in an Acquisition

Aug 2John Baum
People Walking In The Streets

Beyond timing, what do buying companies really look for when they consider a new acquisition?  Any buyer is going to have their own set of criteria depending on market conditions, strategic direction and available opportunities.  Buyers essentially have at least 7 criteria they look at: 1. Vision Fit.  Do you have similar visions or strategic objectives?  If these differ, then the companies may work out financially for a short period of time, but conflicts will eventually slow integration to a

Jul 12John Baum

What Do Buyers Look for in Acquiring a Company?

Jul 12John Baum
People Waiting For Noodles In The Market

One of the first things a buyer looks at is timing.  Is it right?  For them.  There are all kinds of buyers: bottom fishers, turnaround specialists, financial buyers, and strategic buyers.  These are just among the few.  The type of buyer will play a major role in the valuation of a deal. Business cycles also play a large role in activity and buyer perceptions. Think about Yahoo for a moment. In the 1990’s Yahoo was a high flyer with endless

Jul 4John Baum

May the 4th Be With You

Jul 4John Baum
Small Picture Of An American Flag

Happy 4th of July from here in the greater Orlando, Sanford and Lake Mary area! What a fantastic day, this 238th birthday of America. Parades, barbeques, and fireworks will be themes for the day, and yet we need to remember those impacted by Hurricane Arthur, which bypassed us here, but hit further up the east coast. Also for those impacted by wildfires in California, and haboobs in Arizona. As a son of the American Revolution, this is a special day.

Jun 7John Baum

Remembering D-Day This Weekend

Jun 7John Baum
Picture Of An Antique Tank

Seventy years ago, on June 6 1944, America’s greatest generation landed at Normandy, traversed the English Channel, evaded barricades, barb wire, coastal barriers, cannon and machine gun emplacements, established a beachhead, and a year later freed Europe. A hundred thousand men, transportation, support, supplies, embarked on an endeavor never seen before or since. General Eisenhower wrote his short note saying to blame him, and him alone if things went wrong. My wife’s father was among those climbing the cliffs on